A super-connector is a person, group, or technology that holds the trust of a large group of people and has a means of reaching out to them directly. These two ingredients allow one to become a facilitator of smart connections.

For those of us who want to harness the power of super-connectors, there’s a simple formula: instead of asking for things, provide value.

  • The Empowerer

They say it’s better to teach a man to fish than to give him a trout. This brand of super-connectors focus is on putting fishing poles in the hands of those who lack them.

A business-builder and prolific speaker with a relentless schedule, Vanderveldt has made waves with her personal mission to “empower a billion women.” I believe if we’re going to get our global world where we want it to be, we really need to do it through a new set of eyes,” Vanderveldt says. “We’re here to create the win-win, and if we do that, our vision is that you’re going to make way more money than we would ever make off of this deal.”

  • The Curator

If The Empowerer is about providing fishing poles, The Curator tries to put the right fish in ponds together, for maximum mutual value:

Founder of 2DegreesVentures, Kanner is the man you don’t know is behind some of the most splashy celebrity/product integrations in pop culture, from Samsung’s celebrity smartphones to AT&T and Kiefer Sutherland. Kanner’s mission is to cut out middlemen and other barriers and connect talent directly to ventures they believe in and products to fans who’ll appreciate them rather than begrudge the interruption.

One of the nerds behind G4’s Attack of the Show and now a producer for The Tonight Show, Purcell is a unique brand of a super connector, Purcell says. “The benefit of me being here and having had a foot in this world and a foot in that world is that I can bridge those two gaps.”

  • The Recommendation Engine

Some people simply know people. But rather than hoard their networks to themselves, this brand of super connector prides her/himself on spreading the love–but only when it makes sense to both parties.

Superconnectors know everyone and everyone knows them. These people build relationships very quickly and with a lot of people. Super connectors are invaluable people. They match people with opportunities and, in doing so, they leave their connections with a positive opinion of them and their abilities. One of the major misinterpretations people have about connectors is that is that it is easy to be a super connector. It is not. In fact, it is very difficult to become a super connector, because it requires the unique ability to understand a person’s needs moments after meeting them. (Shane Snow,, 2014)

Superconnectors know what we want, super connectors like to stay in “in the know.” They will know what each of their connection is capable of, who is in their network, and what connections need or are looking for.


Superconnectors can be trap between people, cause they are well talented, also demands are huge for their unique ability to see the needs of people networking circle. The art of networking changes every time a new social media app is born and the principle of human connections making the difference for success will be fundamental as long as human beings care about relationships.




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